Maputo Water Polo Association

Naming, strategy and brand identity for the Maputo Water Polo Association.

 

After Lupa’s in-depth research phase, it became clear that brands in this space needed to go beyond the expected by embracing passion, clarity, colour, excitement, and sportsmanship. 

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Working to the creative essence, Vibrant Collective, our team was keen to tell stories that go beyond movement, highlighting the brand’s people, both the sports and the people. The brand’s name, logo, tone of voice and illustration style, all contribute to this sense of a collective of people coming together to play Water Polo.